In collaboration withWORLDBoston Consulting GroupECONOMICAlready a Multi-Trillion-Dollar Market:CEO Guide to Growthin the Green EconomyANNUAL REPORTDECEMBER 2025Images:Adobe Stock,Getty ImagesContentsForeword3Executive summary41 The green economy continues to grow511Observation 1:Solutions to decarbonize more than 50%of total emissions12are already cost-competitiveObservation 2:Markets for deep decarbonization technologies are growing15but much more unevenlyObservation 3:Green growth is increasingly spearheaded by China17Observation 4:Energy independence is an increasing driver of low-carbon investments21Observation 5:Climate adaptation markets are becoming material,including22in the Global North3 Companies in the green economy often outperform243.1 Companies grow green revenues faster than conventional lines on average253.2 Companies in the green economy typically obtain access to cheaper capital263.3 Companies in the green economy often benefit from higher valuations274 How to grow in the green economy:lessons from past winners294.1 CEO guide to growing in the green economy304.2 Different avenues to success384.3 Lessons from past winners415 Call to action:how business and government can accelerate the green economy425.1 For companies:plenty more opportunities to harvest435.2 For policy-makers:an opportunity to build resilience and growth44Conclusion45Appendix 1:Definitions of green economy segments46Appendix 2:Definition of Industry Classification Benchmark(ICB)industries48Appendix 3:LSEG definition of green revenues50Contributors51Endnotes53Disclaimerto a project,insight area or interaction.The findings,interpretations andrepresent the views of the World EconomicForum,nor the entirety of its Members,reserved.No part of this pubication maybe reproduced or transmitted in any fommAlready a Multi-Trillion-Dollar Market:CEO Guide to Growth in the Green Eoonomy 2